Access Denied #79: The only thing that works

1 minute read

Sarah: How can I make the case to leadership about accessibility?

Gary: What have you tried?

Sarah: I talked about improved market reach, better SEO, brand recognition and reducing the risk of lawsuits.

Gary: Ah, you could try forwarding them some lawsuit headlines.

Sarah: Really? Will that work?

Gary: Only if the company name sounds like ours.

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