Accessibility doesn't sell - continued

2 minutes read

You got the yes. You pitched the quick win. They bought it.

Now what?

Now the ball is in your court again. Don't blow it.

Don't take the open door as an invitation to walk in with the whole system. Forget the lawsuits and the market share. Forget the 1.3 billion and the SEO. All that stuff didn't work the first time and it won't work now.

You'll lose the plot again. They'll nod politely and move on.

The quick win bought you one thing and one thing only. Trust. And a small amount of it at best.

Treat that trust like it's a fragile little bunny rabbit. Drop it and it'll run like hell.

Ship the quick win. Make sure it all goes smoothly. Don't make a big deal out of it. You made it a good result and that's enough for now.

Then you wait.

Not forever. But long enough for them to feel like the decision to trust you panned out.

Pretty soon, the next opportunity will come up. If you're thinking of going into pitch mode, stop. Remind them how the last quick win went. And solve their next problem.

That's it. That's the whole strategy.

The quick win wasn't the goal. It was the first step in the strategy.

Sent on

Did you enjoy this bite-sized message?

I send out short emails like this every day to help you gain a fresh perspective on accessibility and understand it without the jargon, so you can build more robust products that everyone can use, including people with disabilities.

You can unsubscribe in one click and I will never share your email address.