It's easy to fall into the trap of focusing solely on efficiency. Ticking all the boxes in the Web Content Accessibility Guidelines makes you efficient. It gives you a sense of accomplishment. The more checkboxes you check off and the faster you do it, the more efficient you feel.
But being efficient doesn't always mean you're effective.
Ensuring that people with disabilities can actually use your website, now that's being effective. This is much more challenging to measure and achieve. How do you measure how effective you are? When can you say we're truly effective?
The path is not straightforward. You need user testing, feedback and continuous improvement. It's not just about following guidelines, but understanding the diverse needs of people with disabilities and creating solutions that truly work for them.
Being efficient is about doing things right, being effective is about doing the right things.
You need to be both, but being effective should take precedence.