You're about to ship something broken and you won't know until you've shipped it.
It's not because you didn't try. You did. You tested it. You ran it through your standard accessibility checker. You did everything right. But you missed something. Something that becomes painfully obvious the moment someone who uses assistive tech daily touches your product.
That's what happens when you ship without real feedback.
A screen reader user will catch stuff that slipped past your testing. Someone with limited dexterity will show you why that button is impossible to hit. The stuff you miss in design and development becomes obvious the second real people use it.
But I get it. There's a million reasons why you can't test with people with disabilities before you ship.
Maybe you don't know any people with disabilities. That's okay. You can hire a company to recruit for you.
You don't have the budget for that. Okay. You can recruit yourself from accessibility communities and user groups. For a smaller fee, many people are willing to share their expertise.
Or you don't have the time. Fine. I'm not saying you need to block a release for weeks until you test the hell out of it. Run a few quick 30-minute sessions. Even one-two people using your product in their actual way reveals blindspots.
You don't want to do any recruiting and keep testing in-house. It's not ideal, but even so. You can watch how people with disabilities use websites. Or how other accessibility advocates test things online. Pay attention to how they move around the page. The patterns emerge fast. Then try things on your product.
You won't get it right from the first try. That's okay. It's more important that you build the habit of testing and listening before you ship, not after.
Feedback is the eighth thing on my list of 10 things you should focus on.