Accessibility is a game of patience.
Patience with developers who need time to understand that semantic HTML isn't just best practice but the foundation that makes websites work for everyone. They're not being difficult when they ask me questions about ARIA labels. They're learning.
Patience with designers who've been taught their job is to make things fancy. I need to help them see that their real job is solving problems for people. All people. The fancy animation means nothing if someone can't navigate their site with a keyboard.
Patience with product owners who think they're serving their users but only see the ones who look like them. I have to keep reminding them gently that "edge cases" are just people whose needs they haven't considered yet.
And patience with business leaders who want immediate ROI.
Accessibility results take time to show up in metrics, but they show up in human lives immediately.
Most teams ignore what they can't immediately measure. But the 15% of people who have disabilities aren't going anywhere. They're just going somewhere else.