You've fixed things. Not just silly things from automated scans either. Real things. Things that user testing revealed. Things that your customers told you about.
And all you got was crickets. Nobody seems to care.
You have a visibility problem. Your stakeholders aren't convinced yet because they haven't seen your work. They haven't seen the impact you've made. And if they don't see it, it doesn't exist to them.
While you're talking about WCAG compliance, they're thinking of revenue, brand reputation, market reach, customer support. WCAG is not their language.
Is it any wonder they're falling asleep the moment you start talking about POUR?
So what does keep them awake?
Customer complaints. Lost revenue. Lawsuit risk. Brand reputation tanking. That's the conversation they're having in their heads. That's where you hook them.
How?
Show them numbers.
How many support tickets did that form fix eliminate? What's the business impact of that navigation change? Which customer segment suddenly stopped complaining?
Make the invisible visible.
Take screenshots before and after. Record a user struggling, then succeeding. Let them see the actual difference you've made.
You build momentum when people notice. When stakeholders see tangible results, they start asking for more. They champion the work. They fund it.
To get visibility, pick the wins that'll be hardest to ignore and show them.
Visibility is the seventh thing on my list of 10 things you should focus on.