I forgot the most important approach to adopting accessibility in your process. It should have been at the top of that list of practical approaches for effective accessibility.
Make promises and keep them.
This means both promises to your customers and promises to your team.
If you commit to a standard, you become accountable. Accessibility stops being that "nice-to-have" and your reputation is now on the line.
So when you get a complain that someone can't use something you've built, don't say "we'll look into it." Say when.
Then do it.
And when you tell your team accessibility matters, back it up. Don't bump it for the fourth sprint in a row.
Don't make promises you can't keep. And if accessibility goes into your backlog, you're making a promise you won't keep.
Your customers have already been failed by someone else's backlog.
I think there are just three steps to this whole reputation thing:
- Say what you'll do.
- Do it.
- Say what you did.
If you stick to this, you'll be fine.