Have you been researching accessibility for so long you could've rebuilt your entire website twice over by now?
Don't laugh, I've seen it happen.
I've seen people running workshops. And building business cases. Then creating roadmaps on top of roadmaps.
All the while, the homepage has a carousel that can't be paused. Most focus indicators are invisible. And the navigation menu only works on hover.
Here's the thing.
You don't need six months of user research to know that keyboard navigation matters. You don't need stakeholder buy-in to fix your heading hierarchy. WCAG has existed since 1999. Most answers are right there.
The last thing you need is another meeting about accessibility strategy. You can't wait for the perfect data before you do anything. Web standards don't require a peer-reviewed study and executive approval.
I'm not saying skip the research. Research is brilliant when you're solving complex problems. But most people are not there yet. They're still at "our forms don't have labels." Real user research is valuable, but you don't need to study whether people need keyboard navigation. They do.
Stop hiding behind research and just fix the obvious stuff. You can study the nuanced problems after you've sorted the basics you broke years ago.
The basics don't need research. They need doing.