Speed.
Short sprints. Rapid prototyping. Move fast (and break things).
But why? What's the point of building brilliant software if nobody actually needs it?
Too many products get built because someone had a clever idea. So they charged ahead, cranking out features and gathering all sorts of data. Just in case. Because someone might want it.
Six months later, they've got a clever product that does everything and solves nothing.
The hard work isn't the coding. The hard work is figuring out who you're building for and what problem you're solving. Leave your vision at the door. Your intuition about what users want is probably wrong. Mine certainly is.
Slow down first. Talk to some people. Watch how they actually behave, not how you think they behave. Validate assumptions before writing code.
Surely this doesn't apply to web accessibility though, right?
Wrong!
You can't just bolt on screen reader support or keyboard navigation after the fact. If you've built your entire interface assuming everyone uses a mouse, you've already run miles in the wrong direction.
Accessible design starts with understanding that people interact with technology differently. Some navigate by keyboard. Others need voice commands or screen readers.
Speed without direction isn't progress. It's just expensive chaos.
Going faster is dumb if you don't know where you're going.