Today matters. But it's not enough.
Today, you might review that new feature mockup and ask if the colour contrast meets WCAG standards. You could insist on alt text for every image before it goes live. Maybe you'll push back on that auto-playing video or make sure keyboard navigation actually works on the checkout flow.
You might have a quick conversation with your developer about focus states. Or remind the design team that not everyone can see their subtle grey-on-white text. Hell, you might even test your own product with a screen reader for five minutes.
What you do today can set you up for tomorrow.
That's because today is not enough.
But when you add tomorrow and the days after, that's when things start to matter.
Each small decision compounds. Every time you choose inclusion over convenience, you're building something bigger. Your users notice, even when they don't say anything. Especially when they don't have to say anything.
That's our goal. That's our success story.
Not perfection on one day, but progress every day.