This email is part of a larger series on believing six impossible things before breakfast.
Yesterday, we talked about how you can't outsource accessibility. Today, we'll tackle the last impossible thing on our list.
We can make our website accessible
This will be a short email. My hope is that I've already done a good job convincing you that you can have an accessible website without blocking ongoing work and without paying an arm and a leg.
You might be left with two questions now.
- Why would you need one?
- How do you do it?
Today, I'd like to answer the why, and tomorrow we'll talk about the how.
Why do you need an accessible website
More than 15% of the global population lives with disabilities. By making your website accessible, you're inviting them in and broadening your audience. That means more customers and more revenue streams.
It's not just smart business, it's also the right thing to do. When you prioritise accessibility, you acknowledge the inherent worth and value of every person, regardless of their disabilities. You're leveling the playing field and ensuring that everyone has equal access to your services.
Accessibility isn't just about compliance or ticking boxes, sure, but we can't completely ignore the legal aspect. Many countries have enacted accessibility laws and regulations that require websites to comply with certain accessibility standards. And no, your website is no exception.
Beyond compliance, accessibility is about building a brand that resonates with empathy, inclusivity, and integrity.
Essentially, an accessible website isn't just a nice-to-have - it's a must-have.
So with that out of the way, how do you make your website accessible?
Tune in tomorrow and I'll share 10 key steps that have worked for me. See you then!