You know that feeling when you're completely absorbed in something? That state of flow where time just flies? That's your attention and energy feeding off each other. Whatever catches your eye becomes your reality.
If you're constantly checking your phone, that's where your life happens. If you're deeply engaged in meaningful work, that's where your growth happens. And you start to see the world through those lens.
Why does this matter?
Imagine working in a team that spends months perfecting animations and transitions while their core features are still buggy as hell. They think they're delighting their users, but bells and whistles count for nothing when the basics aren't there.
Neither does obsessing over using the newest, shiniest tech stack or integrating with AI just because it's trending. You might have decided that AI is what's missing from your product in one of your endless meetings where you fantasize about the future. But you're doing that at the expense of real user feedback about current problems.
Wherever you focus your attention, that's where your energy will follow. So where should you focus it then?
- Focus relentlessly on user pain points, spending your limited energy on solving real problems.
- Focus on gathering and actually using customer feedback.
- Focus on performance and reliability.
Focus on making web accessibility a core focus from day one, not an afterthought. Consider every user's needs. Think if they're using screen readers, only their keyboards or other assistive technologies.
Direct some of your energy on making your product accessible. Make that your state of flow and you'll never use "we don't have resources for accessibility" as an excuse ever again.