Why did you spend so many sleepless nights making sure everything was perfect? Why did you work against all those tight deadlines, rushing to hit every milestone?
Why did you make your product?
- To make money, sure.
- To solve a pain point that was driving you crazy.
- To prove something to yourself.
Or maybe because someone you care about was struggling with a specific problem you thought you could solve.
When you launched your product, you probably bragged how you "designed it for everyone" and "made it with users in mind."
And yet there was a glaring disconnect between those inclusive marketing promises and the reality of your product. You treated accessibility as an afterthought. And the result was that your product was excluding some users. You made it for some people and if someone didn't fit in that little box, then your product wasn't for them.
It was probably an oversight. But if you're truly building for "everyone," then that includes people who navigate by keyboard instead of mouse, users who rely on screen readers, folks with colour blindness and those with temporary disabilities like a broken arm.
You can’t make a product that’s usable by everyone if you only consider the needs of some.
So I ask again.
Why did you make your product?