Automated tests catch the obvious stuff. Here are 5 things they miss that actually break products for people.
Authentic conversations so far...
This is an archive of the email messages I sent to my daily mailing list since March 12th, 2024. Enjoy!
Shaky foundations
Oct 14th, 2025
Ignoring accessibility means building on a shaky foundation.
Best case worst case
Oct 13th, 2025
What is the best case and the worst case scenario when you don't fix your accessibility problems?
Access Denied #67: Representative samples
Oct 12th, 2025
In Issue 67 of Access Denied, Gary thinks early adopters of a product is a representative sample.
Words
Oct 11th, 2025
Make things simpler to understand and problems can become easier to fix.
Real talk: Innovating the dropdown
Oct 10th, 2025
We made dropdowns unnecessarily complex.
Start with the people
Oct 9th, 2025
Accessibility starts with people.
Do you absolutely need more than what automated testing gives you?
You don't need permission
Oct 7th, 2025
You don't need permission to work on accessibility because the majority of accessibility improvements are about how you build the stuff.
From scrappy wins to organisation buy-in
Oct 6th, 2025
Get org-level support for accessibility without turning your practical wins into empty strategy documents.
Access Denied #66: Team-level problems
Oct 5th, 2025
In Issue 66 of Access Denied, Gary thinks having an accessibility strategy solves everything.
Accessibility is a system-level problem
Oct 4th, 2025
Accessibility is a system-level problem, but system-level solutions without unit-level action are useless.
Work smarter, not harder!
Oct 3rd, 2025
Stop making accessibility harder than it needs to be. Use semantic HTML elements and get accessibility built in instead of fighting ARIA.
10 things you should focus on
Oct 2nd, 2025
10 tips for a sustainable accessibility strategy, from focusing on people to automated tools, feedback loops and the impact of your choices.
Two types of accessibility data
Oct 1st, 2025
Lab data tells you what's broken. Field data tells you if users can actually use your site.
What's next
Sep 30th, 2025
Every decision in product development is an accessibility decision. We just don't always realise it.
Desire paths
Sep 29th, 2025
Shift from "accessibility as compliance checkbox" to "accessibility as following natural user behaviour."
Access Denied #65: 100% coverage
Sep 28th, 2025
In Issue 65 of Access Denied, Gary thinks just adding any alt text to images solves accessibility.
Simple hacks for long-term problems
Sep 27th, 2025
Simple accessibility hacks rarely fix long-term use experience and process problems.
Real talk: This is why we can't have accessible things
Sep 26th, 2025
A code horror story with a giant pull request that fixes accessibility.
Should you outsource accessibility or build it in-house?
Sep 25th, 2025
Weighing up outsourcing accessibility vs building in-house expertise? There are compelling reasons for each approach.
The BS Meetings Signs: Checklist
Sep 24th, 2025
Say no to endless discussions and meetings about meetings, and instead reach clear outcomes and ship accessible products.
I don't know
Sep 23rd, 2025
The people who never say "I don't know" are accessibility's biggest problem.
You don't have to be blind to use a screen reader
Sep 22nd, 2025
Screen readers aren't just for people with visual disabilities.
Access Denied #64: When success is measured in pixels
Sep 21st, 2025
In Issue 64 of Access Denied, Gary thinks that copying Google will lead to success.
Working with legacy code
Sep 20th, 2025
Accessibility shouldn't be an afterthought, but with legacy systems, that's often exactly what it becomes.
Real talk: Blind copy
Sep 19th, 2025
Stop copying big companies without understanding why their design works.
Prioritising accessibility debt
Sep 18th, 2025
How can you prioritise accessibility debt to work first on what needs your immediate attention?
The BS Meetings Series: Why this mattered so much to me
Sep 17th, 2025
Wrapping up the series on BS meetings.
Selection bias in user research
Sep 16th, 2025
The user research you've been doing might have some pretty massive blind spots.
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I send out short emails like these every day to help you gain a fresh perspective on accessibility and understand it without the jargon, so you can build more robust products that everyone can use, including people with disabilities.